When you visit our website, personal data is processed. Personal data is any information that can be used to identify you personally.
With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
The responsible party for processing is:
Makula Technology GmbH
Bachstr. 12, Next Big Thing AG
The use of our website is generally possible without providing personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.
Purposes of data processing by us and third parties
We process your data for the following purposes and for the following legitimate interests:
– Contract processing
– Protection against misuse / danger prevention
– Service quality and improvement of our offer
– you have given your express consent (Art. 6 para. 1 lit. a GDPR) to do so,
– the processing is necessary for the performance of a contract with you,
– the processing is necessary for compliance with a legal obligation (Art. 6 para. 1 lit. b GDPR),
– legitimate interests, Art. 6 para. 1 lit. f GDPR
the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to request the correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
Right of revocation
Many data processing operations are only possible with your express consent, e.g. when we publish images that are subject to your copyright or on which you are depicted. You have the right to revoke given consents in accordance with Art. 7 para. 3 GDPR with effect for the future. For this purpose, an informal communication by e-mail to us is sufficient.
Right of objection
You may object to the future processing of data relating to you in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for purposes of direct advertising.
Right of appeal to the competent supervisory authority
In the event of violations of data protection law, you as a data subject have a right of appeal to the competent supervisory authority. The competent supervisory authority in data protection matters is the state data protection commissioner of the federal state in which our organization is based. Here you can find a list of the supervisory authorities: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Passing on of data
Personal data will not be disclosed to third parties without your express consent, unless we are required to do so by law (e.g. disclosure to authorities for the investigation of criminal offences).
What data is collected on our website?
Server log files / collection of general information when visiting our website
When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser (e.g. Firefox, Chrome, Safari, Edge, Internet Explorer, Opera), the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.
The internet provider of these pages therefore automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
– browser type and browser version
– operating system used
– referrer URL
– host name of the accessing computer
– time of the server request
– IP address.
This data cannot be assigned to specific persons. A combination of this data with other data sources is not made. We reserve the right to check this data retrospectively if we become aware of concrete indications of illegal use. This information is technically necessary in order to correctly deliver the website content requested by you and is mandatory when using the internet. In particular, it is processed for the following purposes:
– ensuring a smooth connection setup of the website,
– ensuring the smooth use of our website,
– evaluating system security and stability, and
– for other administrative purposes.
The processing of your personal data is based on our legitimate interest from the aforementioned data collection purposes. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, order processors. Anonymous information of this kind may be statistically evaluated by us in order to optimize our website and the technology behind it.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a certain fixed period of time. If you visit our website again, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.
The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your device or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Statistical analysis of visits to our website and integration of external web
We have integrated the Google Analytics component (with anonymization function) of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA, on our website.
Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to other websites. Among other things, a web analysis service collects data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.
Google Analytics sets a cookie in your system. Each time you call up one of the individual pages of our website on which a Google Analytics component has been integrated, your internet browser is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as your IP address, in order to trace the origin of visitors and clicks. By means of the cookie, personal information, such as the time of access, the place from which an access originated and the frequency of visits to our website by you, is stored. Each time you visit our website, this personal data, including the IP address used by you, is sent to Google in the USA. Google may pass on this personal data collected via the technical process to third parties.
You can prevent the setting of cookies at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Further information and the applicable data protection provisions of Google can be found at https://policies.google.com/privacy?hl=en&gl=de.
On our website, the web service Googletagmanager of the company Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA, is reloaded. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Googletagmanager. The legal basis for the data processing is Art. 6 para.1 lit. f GDPR. The legitimate interest consists in an error-free function of the website. The deletion of the data takes place as soon as the purpose of their collection has been fulfilled. Google’s security and privacy policies can be found at https://policies.google.com/privacy?hl=en.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Digital Marketing Service Providers
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
On our website, we offer you the opportunity to contact us by e-mail email@example.com. In this case, the information provided by the user will be stored for the purpose of processing the contact request. The data will not be passed on to third parties. The data collected in this way is also not compared with data that may be collected by other components of our website.
Change of our data protection regulations
Status: December 13, 2021