Privacy Policy

 When you visit our website, personal data is processed. Personal data is any information that can be used to identify you personally.

We take the protection of your personal data very seriously. Your personal data will be treated confidentially in accordance with this Privacy Policy and the statutory data protection regulations. This Privacy Policy informs you about the type, scope and purpose of the processing of personal data regarding your use of our websites, when you contact us by any means using the details available

With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible entity 

The responsible party for processing is:

Makula Technology GmbH

Bachstr. 12, Next Big Thing AG

10555 Berlin


The use of our website is generally possible without providing personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.

Purposes of data processing by us and third parties

We process your data for the following purposes and for the following legitimate interests:

– Contract processing

– Advertising

– Protection against misuse / danger prevention

– Service quality and improvement of our offer

Legal basis: We process your personal data only for the purposes stated in this Privacy Policy. Your personal data will not be transferred to third parties for purposes other than those stated. We will only share your personal data with third parties if:

– you have given your express consent (Art. 6 para. 1 lit. a GDPR) to do so,

– the processing is necessary for the performance of a contract with you,

– the processing is necessary for compliance with a legal obligation (Art. 6 para. 1 lit. b GDPR),

– legitimate interests, Art. 6 para. 1 lit. f GDPR

the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to request the correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Right of revocation

Many data processing operations are only possible with your express consent, e.g. when we publish images that are subject to your copyright or on which you are depicted. You have the right to revoke given consents in accordance with Art. 7 para. 3 GDPR with effect for the future. For this purpose, an informal communication by e-mail to us is sufficient.

Right of objection

You may object to the future processing of data relating to you in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for purposes of direct advertising.

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, you as a data subject have a right of appeal to the competent supervisory authority. The competent supervisory authority in data protection matters is the state data protection commissioner of the federal state in which our organization is based. Here you can find a list of the supervisory authorities:

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Passing on of data

Personal data will not be disclosed to third parties without your express consent, unless we are required to do so by law (e.g. disclosure to authorities for the investigation of criminal offences).

What data is collected on our website?

Server log files / collection of general information when visiting our website

When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser (e.g. Firefox, Chrome, Safari, Edge, Internet Explorer, Opera), the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.

The internet provider of these pages therefore automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

– browser type and browser version

– operating system used

– referrer URL

– host name of the accessing computer

– time of the server request

– IP address.

This data cannot be assigned to specific persons. A combination of this data with other data sources is not made. We reserve the right to check this data retrospectively if we become aware of concrete indications of illegal use. This information is technically necessary in order to correctly deliver the website content requested by you and is mandatory when using the internet. In particular, it is processed for the following purposes:

– ensuring a smooth connection setup of the website,

– ensuring the smooth use of our website,

– evaluating system security and stability, and

– for other administrative purposes.

The processing of your personal data is based on our legitimate interest from the aforementioned data collection purposes. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if applicable, order processors. Anonymous information of this kind may be statistically evaluated by us in order to optimize our website and the technology behind it.


We use cookies on our website. These are small files that your browser automatically creates and that are stored on your computer, laptop, tablet, smartphone, etc. when you visit our website. Information is stored in cookies, each in connection with the specific device used.

The use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our website.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a certain fixed period of time. If you visit our website again, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it by means of tracking tools for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already been to our site when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your device or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

Social media 

We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.

Unless otherwise stated in our Privacy Policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.


Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the “Recommend button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information on this, please refer to LinkedIn’s privacy policy at:


We implement on our internet pages (videos) of the video portal “YouTube” of the company Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”). The implementation is based on Art. 6 para. 1  lit. f DSGVO, whereby our interest lies in the smooth integration of the videos and the thus appealing design of our website. When you call up a page that has an embedded video, a connection is established to Google’s servers and in the process the content is displayed on the website by notifying your browser. Your data – in particular which pages you have visited as well as device-specific information including the IP address – is only transmitted to the YouTube server in the USA when you watch the video. By clicking on the video, you consent to this transmission. In some cases, information is transmitted to the parent company Google Inc. based in the USA, to other Google companies and to external partners of Google, each of which may be located outside the European Union. Google uses standard contractual clauses approved by the European Commission for this purpose and relies on adequacy decisions issued by the European Commission regarding certain countries. For more information on data protection in connection with YouTube, please see Google’s privacy policy

Statistical analysis of visits to our website and integration of external web 


A web service of the company Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA, is reloaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Google. The legal basis for the data processing is Art. 6 para.1 lit. f GDPR. The legitimate interest consists in an error-free function of the website. The deletion of the data takes place as soon as the purpose of their collection has been fulfilled. Further information on the handling of the transferred data can be found in the privacy policy of Google

Google Analytics 

We have integrated the Google Analytics component (with anonymization function) of Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA, on our website.

Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to other websites. Among other things, a web analysis service collects data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie in your system. Each time you call up one of the individual pages of our website on which a Google Analytics component has been integrated, your internet browser is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as your IP address, in order to trace the origin of visitors and clicks. By means of the cookie, personal information, such as the time of access, the place from which an access originated and the frequency of visits to our website by you, is stored. Each time you visit our website, this personal data, including the IP address used by you, is sent to Google in the USA. Google may pass on this personal data collected via the technical process to third parties.

You can prevent the setting of cookies at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Further information and the applicable data protection provisions of Google can be found at

On our website, the web service Googletagmanager of the company Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA, is reloaded. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Googletagmanager. The legal basis for the data processing is Art. 6 para.1 lit. f GDPR. The legitimate interest consists in an error-free function of the website. The deletion of the data takes place as soon as the purpose of their collection has been fulfilled. Google’s security and privacy policies can be found at


Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

Digital Marketing Service Providers

We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.  Our appointed data processors include:

  1. Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here:  Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at:



On our website, we offer you the opportunity to contact us by e-mail In this case, the information provided by the user will be stored for the purpose of processing the contact request. The data will not be passed on to third parties. The data collected in this way is also not compared with data that may be collected by other components of our website.

Change of our data protection regulations

We reserve the right to adapt this Privacy Policy occasionally or as required so that it always complies with the current legal requirements or in order to implement changes to our services in the Privacy Policy, e.g. when introducing new services. The new Privacy Policy will then apply to your next visit.

Status: December 13, 2021