Turmec has established itself as a major player in the waste management industry, providing cutting-edge systems across the globe. With a strong presence in Australia, the UK, Ireland, and parts of the EU, and plans to expand into the American market, Turmec has experienced impressive growth. Its turnover has skyrocketed from €7 million to €50 million, and the company employs around 110 people, demonstrating its commitment to innovation and efficiency.
Robert Thornton, who joined Turmec in 2008, brought with him a wealth of experience from the Screening & Crushing industry. His keen appreciation for advanced operational systems and a drive for continuous improvement has propelled Turmec to the forefront of the waste management industry. Recognising the need for technological integration, Thornton identified digital asset management as a key priority for streamlining operations and reducing errors. This vision led to a natural partnership with Makula, a leading digital asset management solution.
Why were Turmec and Makula the right strategic fit?
Turmec initially faced challenges due to outdated manual processes, particularly in its after-sales sector. These inefficiencies often resulted in incorrect parts being dispatched, leading to costly operational disruptions. Drawing from his background in the automotive industry, where digital systems were already advanced, Robert saw the necessity for a robust digital solution. This need for precision and quick response in after-sales services led to the adoption of Makula.
Motivated by his background in the car industry, where systems were already advanced, Robert recognised the critical need for a digital system to reduce human error and enhance rapid response capabilities in after-sales services. This led to the decision to adopt Makula, a move aimed at transforming their operational framework and ensuring higher precision and efficiency.
"We’re saving a lot of money in aspects of it too because the system is telling us, telling the guys here, the team here, that the correct part is to send out."
The integration of Makula began in June 2023, with a deliberate and careful approach. Robert's son, Aaron, took charge of setting up Makula, ensuring that the system was configured correctly from the outset to handle the complexities of Turmec's operations. The goal was to create a solid foundation that would facilitate seamless daily activities without disrupting the business flow.
How is Makula impacting Turmec’s current aftermarket operations?
"The system is enhancing our sales as well... It’s easier for us to give them (customers) after-sales service efficiently."
Since the integration of Makula began in June 2023, Turmec has witnessed significant improvements in its operations:
- Error reduction: The digital system has dramatically reduced human error, especially in parts dispatch. This has saved Turmec substantial costs in shipping and returns, particularly for errors involving long distances, such as those to Australia.
- Operational efficiency: Makula has automated and streamlined Turmec’s processes, enabling quicker and more accurate service delivery. This efficiency translates into improved customer satisfaction and loyalty.
- Increased sales: By enhancing the accuracy and efficiency of its operations, Turmec now generates additional monthly sales through Makula. This increase in sales highlights the financial benefits of embracing digital solutions
Customer interaction with Makula
"Enhancing our support, being more professional, you know, brings easy access to our clients."
The adoption of Makula has revolutionised the way Turmec interacts with its customers. Initially, there was some hesitation from existing customers to move away from informal communication platforms like WhatsApp. However, as the benefits of Makula became evident, adoption rates improved. The structured system provided by Makula offers customers direct access to after-sales services and detailed forecasts based on historical data, making interactions more professional and efficient.
The future with Makula
Turmec’s future plans are ambitious. The company envisions a seamless customer experience where clients can scan a machine, go online and place orders with 3D visualisation. This innovation will further enhance customer experience and operational efficiency, solidifying Turmec’s position as a leader in the waste management industry. A significant investment in customer adoption is underway, including the production of a video that illustrates the start-to-finish process from scanning a QR code to delivery.
The partnership with Makula has proven to be a strategic move for Turmec, delivering substantial benefits in terms of error reduction, operational efficiency, and increased sales. By embracing digital transformation, Turmec is not only enhancing its own operations but also setting a benchmark for innovation in the waste management industry. Companies like Turmec, that prioritise technological integration, are better positioned to thrive in an increasingly competitive market.
