Why Manufacturing Companies Need Their Own Company GPT

February 26, 2025
Dr.-Ing. Simon Spelzhausen

The rapid adoption of generative AI is reshaping industries worldwide. From research to production, artificial intelligence is transforming the way businesses operate. Major players like OpenAI, Microsoft, and Google have integrated AI into their platforms, making it a seamless part of everyday workflows. While many service industries have already embraced AI-powered solutions, manufacturing companies are only beginning to explore the potential of this technology.

However, to fully leverage AI’s benefits, manufacturing businesses must go beyond generic AI tools and develop specialized AI models tailored to their unique needs. AI is no longer just an efficiency tool—it is becoming an indispensable resource for every knowledge worker in manufacturing, from engineers and maintenance teams to procurement managers and executives. The key considerations for a Company GPT in manufacturing include accuracy, trust, and permissions.

How a Company GPT is Built

A Company GPT is not a one-size-fits-all solution; it is developed by combining proprietary company data with industry expertise. Unlike general AI models trained on publicly available information, a Company GPT is fine-tuned using an organization's internal documentation, machine manuals, maintenance logs, and operational procedures. This ensures that the AI understands the unique terminology, workflows, and challenges of a specific manufacturing business.

Additionally, a Company GPT integrates domain expertise by leveraging industry best practices and regulatory guidelines. AI models can be trained with input from experienced engineers, production managers, and compliance officers to ensure that responses align with real-world applications. This combination of proprietary data and industry knowledge makes the Company GPT a highly reliable tool for knowledge workers, enabling precise troubleshooting, optimized production planning, and informed decision-making.

Precision and Domain-Specific Knowledge

Off-the-shelf AI models like ChatGPT can generate responses with remarkable fluency, but they often lack the technical precision required in manufacturing. A general-purpose AI model might provide reasonable answers to broad questions but struggle with industry-specific terminology, machine configurations, or compliance requirements.

For example, an AI model trained on general technical knowledge might misinterpret a search query about “press brakes,” confusing it with physical injuries instead of the industrial metal bending machine. Similarly, an AI that doesn’t understand company-specific terms could return generic maintenance guidelines rather than precise troubleshooting steps tailored to a particular factory’s equipment.

To ensure accuracy, manufacturing companies need AI trained on their own documentation, equipment specifications, and operational workflows. A well-trained Company GPT can help engineers, maintenance teams, and supply chain managers quickly find reliable information, reducing costly mistakes and downtime.

Building Trust Through Transparency

For AI to be truly useful in manufacturing, users must trust the information it provides. Transparency in how the AI generates responses is crucial. Employees need to understand where AI-driven insights come from—whether it’s a machine manual, maintenance log, or compliance document.

A robust AI system should provide citations for its answers, linking back to original documents so users can verify information. Additionally, feedback mechanisms—such as allowing employees to upvote accurate responses or flag incorrect ones—help refine the AI’s knowledge base over time.

Moreover, AI should align with manufacturing safety and quality standards. An AI-generated maintenance recommendation that contradicts established safety protocols can be hazardous. Therefore, manufacturers must ensure that AI models comply with industry regulations such as ISO 9001 for quality management and OSHA guidelines for workplace safety.

Ensuring Secure and Controlled Access

Unlike consumer AI tools that operate on publicly available data, AI for manufacturing must handle sensitive business information. An AI system must ensure that users only access the information they are authorized to see.

For instance, an engineer working on a new product design should not have access to financial projections or HR records. Similarly, suppliers and contractors should only receive information relevant to their tasks. AI-driven knowledge systems must adhere to company-specific access controls, preventing data leaks and ensuring compliance with internal policies and external regulations such as GDPR or ITAR.

AI as a Competitive Advantage for Every Knowledge Worker in Manufacturing

By deploying a tailored Company GPT, manufacturing companies can streamline knowledge discovery, enhance decision-making, and improve efficiency across operations. Whether it’s assisting engineers in troubleshooting equipment, helping procurement teams find the best suppliers, or enabling service technicians to access maintenance logs instantly, AI can be a game-changer for every knowledge worker in the industry.

However, AI is not a “set and forget” technology. It requires continuous monitoring, updates, and human oversight to maintain accuracy and relevance. Manufacturers that invest in their own AI solutions will gain a strategic advantage, improving productivity while safeguarding intellectual property.

How Makula’s Generative AI Tool Solves These Issues

Makula’s generative AI tool is specifically designed to address the challenges faced by knowledge workers in manufacturing. By leveraging company-specific data, ensuring accuracy through domain-trained AI, and maintaining strict security and access controls, Makula provides a powerful Company GPT that enhances knowledge discovery and operational efficiency. With built-in transparency, citation tracking, and compliance with industry standards, Makula’s AI enables manufacturing professionals to work smarter and faster while maintaining the highest level of trust and security.

In an industry where precision, reliability, and security are paramount, a specialized Company GPT is not just a nice-to-have—it’s a necessity for the future of smart manufacturing.

Dr.-Ing. Simon Spelzhausen
Mitbegründer und Chief Product Officer

Dr.-Ing. Simon Spelzhausen, ein Engineering-Experte mit einer nachgewiesenen Erfolgsbilanz bei der Förderung des Geschäftswachstums durch innovative Lösungen, hat sich durch seine Erfahrung bei Volkswagen weiter verbessert.